My background is in creating valuable user experiences across multiple platforms that solve complex business challenges. I thrive on designing intricate, data driven applications and accomplished at assimilating and distilling large amounts of process and content information. My greatest inspiration emerges in collaborative and flexible team environments that embody agile ideologies.
I immerse myself in all aspects of user experience design to build deep knowledge of both the product and the user. By applying a unique combination of empathic listening, process acumen, design savvy, and technical know-how, I embody the essence of what they need and deliver on-target solutions that exceed their goals.
Building a great user experience requires a delicate balance between business requirements, user needs and technical constraints. I use lean UX principles to diplomatically negotiate between product, design, and development teams and iteratively prioritize requirements throughout the product life cycle. I'm not afraid to push back when user needs are compromised. Teams who are committed to excellence respect and appreciate this about me.
I have a 20-year record of success in digital media production, product design and usability, front-end development, marketing communications, and brand strategy.
The common drive is to bring consistency to a large set of products within a shared brand. It is necessary to be diligent and keep every step of the UX process in order for the user-centered design to be successful. The goal is to have a unified online experience. We want the user to answer yes to the following, does the product give value, is it easy to use, is it pleasant to use? The User Experience process can be flexible depending on the project. Flexibility comes from various user testing techniques and various interactive prototype methods. Depending on the size of the project will determine the best practice going forward.
In the Analysis phase, I immerse myself in the project to get the background I need to make design decisions. During this phase I will try to learn as much about the client’s business, objectives, users and competitors as possible.
In the design phase, developing the screen flow and navigation model starts from the results of the analysis phase. The usability tasks, goals and objectives along with the business vision will enable us to design a screen flow and navigation model for the foundation of the project.
In the validation phase, we will identify whether the design phase actually works with its intended audience. This phase is typically followed by further rounds of design and testing to solve the problems we inevitably find when we test with users.
In the implementation phase, I work closely with the development team to make sure they have clear understanding of what’s expected from the design specifics and style guides. Deliver any assets that need additional attention.
In the analysis phase, I immerse myself in the project to get the background I need to make design decisions. During this phase I will try to learn as much about the client’s business, objectives, users and competitors as possible. The usability tasks, goals, objectives and scenarios in the analysis phase will then be part of building the evaluation plan for user testing. While looking at competitive products will give me an opportunity to see what works and what doesn’t. It will also play a part in getting the design brainstorming concepts and ideas started. The user profiles can be found from client interviews and existing site analysis. They can tell us what is specific and important in their community. User profiles are necessary to get a feel of who the users are, what are the demographics and what platforms are needed. In the design phase, we will work out how the design will work and how it will fit together. This phase will define the scope of the project, its features, function and how it behaves. Developing the screen flow and navigation model starts from the results of the analysis phase. The usability tasks, goals and objectives along with the business vision will enable me to design a screen flow and navigation model for the foundation of the project. Once the screen flow and navigation model are designed I can start to brainstorm with different components for navigation and layouts that enable user centered design. The actual design starts on paper/white board to easily walk through the design and make necessary changes before starting the low-fidelity prototype. At the low-fidelity level it is beneficial to prototype for desktop, mobile, and tablet. Presenting a high fidelity interactive prototype in front of the business is a great way to get approval before a line of code has been written. Depending on the project and timeline will dictate what tools are needed and/or used. Specifications are designed to show spacing structure details in the layout and components. Style guides are created showing all media queries including mobile and tablet devices, layouts, font classes, image sizes, color schemes, navigation structure, and logo requirements. In the validation phase, I will identify whether the design phase actually works with its intended audience. This phase is typically followed by further rounds of design and testing to solve the problems I inevitably find when I test with users. The goal of UX testing and the evaluation process are to learn if the content and design are effective. The interface should allow the user to navigate through the screens with confidence and ease.
Proprietary Portfolio Available on Request
Boulder, Co 80301
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