My background is in creating valuable user experiences across multiple platforms that solve complex business challenges. I thrive on designing intricate, data driven applications and accomplished at assimilating and distilling large amounts of process and content information. My greatest inspiration emerges in collaborative and flexible team environments that embody agile ideologies.
I immerse myself in all aspects of user experience design to build deep knowledge of both the product and the user. By applying a unique combination of empathic listening, process acumen, design savvy, and technical know-how, I embody the essence of what they need and deliver on-target solutions that exceed their goals.
Building a great user experience requires a delicate balance between business requirements, user needs and technical constraints. I use lean UX principles to diplomatically negotiate between product, design, and development teams and iteratively prioritize requirements throughout the product life cycle. I'm not afraid to push back when user needs are compromised. Teams who are committed to excellence respect and appreciate this about me.
I have a 20-year record of success in digital media production, product design and usability, front-end development, marketing communications, and brand strategy.
Custom application developed for marketing to have control of the latest and greatest assets that distributors can then use to build presentations to represent the Boar’s Head Brand.
Custom mobile application that allowed distributors to present product presentations on product ingredients, product slicing methods and overall details of each product without the reliance of Wifi connection.
Content Management System for local government websites. Civic Send application allows the end user to setup, create, manage and send multiple email alerts and notifications to a email distribution list.
The Civic Send application allows the user to pick from a list of email templates, upload images and setup a recurring or one-time email by date and time to a managed list of recipients.
Content Management System dashboard is for local government to communicate with their community. The CMS holds over 38 modules for the end user to manage, create, and distribute communication through their local government website.
The flow definition from two possible paths, a search result and second from a list. This flow definition helps the UX process in defining the needed pages and possibilities for interaction.
A user flow for TD Ameritrade Network Video interaction. From conducting a user flow audit from an existing path it was necessary to outline a more cohesive approach using Duplos for a more simplistic understanding.
Working from an existing site for a complete redesign, wireframes of the new approach for ADR trading, a very complex user experience, was the ideal way for showing the intended layout for business approval.
A request from TD Ameritrade to offer screening for stocks and bonds as a new section of their website. The wireframes offer a way to visualize the intended user flow for approval before design and development starts.
The initial exercise of a concept model of a 38 module Content Management System gave a head start in planning the overall approach for both design and development teams.
An initial exercise for redesigning an existing site for J.P. Morgan’s ADR site was developing a site map and doing an audit process for what is essential and what is not needed going forward in a redesign.